Szczegóły publikacji
Opis bibliograficzny
Interaktywność i promocja : o niektórych pożytkach jakie daje biznesowi Web 2.0 — [Interactivity and promotion : Web 2.0 as an useful tool for bussiness] / Łucja KAPRALSKA // Zeszyty Naukowe / Uniwersytet Szczeciński ; ISSN 1640-6818. Ekonomiczne Problemy Usług ; ISSN 1896-382X. — 2009 — nr 35 Rynki przesyłu i przetwarzania informacji – stan obecny i perspektywy rozwoju, cz. 1, s. 355–367. — Bibliogr. s. 365–366, Summ.
Autor
Dane bibliometryczne
| ID BaDAP | 52239 |
|---|---|
| Data dodania do BaDAP | 2010-06-14 |
| Tekst źródłowy | URL |
| Rok publikacji | 2009 |
| Typ publikacji | artykuł w czasopiśmie |
| Otwarty dostęp |  |
| Creative Commons | |
| Czasopismo/seria | Zeszyty Naukowe Uniwersytetu Szczecińskiego, Seria: Ekonomiczne Problemy Usług |
Abstract
The article concerns the problem of chosen relations between a new version of Internet called Web 2.0 and e-business. The issue of Web 2.0 is interactivity which makes Internet users not only passive receivers of information but creators of it as well. This fact was soon noticed by e-business for which Internet was the very important medium for e-marketing and its agencies like promotion (including advertising, Public Relations, promotion mix and sponsoring). To reach its goals e- business uses technologies invented on the Internet, which are based on two features mentioned above. Marketing managers penetrate Internet blogs, social network services, chat rooms, discussion groups in search of information about their firms and products and to learn about their user. The users - what should be mentioned -share the same interests and hobbies which often results in similar life styles, attitudes toward consumption, orientation on the same goods and values. For promotion experts they are well-profiled target group, an easy goal of their marketing strategies. More over these active users of the Internet exchange information, opinions and gives recommendations to the goods what makes them on some degree responsible for the final versions of the products. This new type of client is called prosumer. The article deals with problems mentioned above and displays them on the background of changes caused by Web 2.0.
