Szczegóły publikacji

Opis bibliograficzny

Exploring the synergy between green intellectual capital and employee creativity in driving green brand citizenship in hospitality organizations / Suhaib Ahmed Soomro, Shuaib Ahmed Soomro, Haroon Bakari, Tahir ISLAM, Ubedullah Khoso // Management of Environmental Quality ; ISSN  1477-7835 . — 2026 — vol. 37 iss. 4, s. 1002-1023. — Bibliogr. s. 1019-1023, Abstr. — Publikacja dostępna online od: 2025-12-02. — T. Islam – dod. afiliacje: School of Business and Law, Leeds Trinity University, Leeds, UK ; Prague University of Economics and Business, Prague, Czech Republic

Autorzy (5)

  • Soomro Suhaib Ahmed
  • Soomro Shuaib Ahmed
  • Bakari Haroon
  • AGHIslam Tahir
  • Khoso Ubedullah

Słowa kluczowe

green absorptive capacityorganizational agilitygreen intellectual capitalemployee green creativitygreen brand citizenship behavior

Dane bibliometryczne

ID BaDAP170613
Data dodania do BaDAP2026-10-19
Tekst źródłowyURL
DOI10.1108/MEQ-02-2025-0100
Rok publikacji2026
Typ publikacjiartykuł w czasopiśmie
Otwarty dostęptak
Czasopismo/seriaManagement of Environmental Quality

Abstract

PurposeThe study applies intellectual capital-based view to examine the relationship between green intellectual capital and employee brand citizenship behavior. Specifically, it investigates how this relationship is mediated by green creativity and moderated by organizational agility and absorptive capacity.Design/methodology/approachThe study employs stratified random sampling to collect time-lagged data from 412 hospitality sector employees in the Turkish Republic of Northern Cyprus. The study used PLS-SEM for data analysis.FindingsThe authors found that green intellectual capital has a positive influence on green brand citizenship behavior. Employee green creativity mediates the relationship between green intellectual capital and brand citizenship behavior. Moreover, organizational agility significantly moderates the relationship between green intellectual capital and employee green creativity, while green absorptive capacity moderates the link between employee green creativity and brand citizenship behavior.Originality/valueThe study extends the literature on green intellectual capital and brand citizenship behavior in hospitality organizations by emphasizing green intellectual capital as a key antecedent. It also offers important theoretical and practical implications.