Szczegóły publikacji
Opis bibliograficzny
At the crossroad of digital and tourism entrepreneurship: mediating effect of digitalization in hospitality industry / Marcin SUDER, Joanna DUDA, Rafał KUSA, Aleksandra Mora-Cruz // European Journal of Innovation Management ; ISSN 1460-1060. — 2024 — vol. 27 no. 4, s. 1057-1081. — Bibliogr. s. 1073-1081, Abstr. — Publikacja dostępna online od: 2022-10-28
Autorzy (4)
- AGHSuder Marcin
- AGHDuda Joanna
- AGHKusa Rafał
- Mora-Cruz Alexandra
Słowa kluczowe
Dane bibliometryczne
| ID BaDAP | 152985 |
|---|---|
| Data dodania do BaDAP | 2024-05-21 |
| Tekst źródłowy | URL |
| DOI | 10.1108/EJIM-08-2022-0422 |
| Rok publikacji | 2024 |
| Typ publikacji | artykuł w czasopiśmie |
| Otwarty dostęp |  |
| Czasopismo/seria | European Journal of Innovation Management |
Abstract
Purpose This study aims to explore the role of digital technologies in tourism entrepreneurship. In particular, the main objective of this research is to examine the relationships among proactiveness, innovativeness, digitalization, and firm performance and growth in the hotel industry. Design/methodology/approach The data for this investigation were collected from 110 one- or two-star hotels that were operating in Poland during the time of this research. This study employs PLS-SEM to analyze the relationships among the examined variables. Findings The results show that digitalization has a significantly positive impact on a hotel’s performance. Moreover, digitalization mediates the impact of entrepreneurial behaviors on performance. In particular, digitization is a full mediator for the impact of proactiveness on firm growth and innovation on market performance. Additionally, there is a partial complementary mediation effect of digitalization in the case of impact of innovativeness on firm growth; digitization is not a mediator for the impact of proactiveness on firm growth. Originality/value Previous studies have not captured the relationships among entrepreneurship, digitalization, and performance; this study helps to fill the gap and examine these associations in the hospitality industry. The outcome of this study provides valuable insights for hoteliers for understanding the role (and importance) of digitalization in the context of proactiveness and innovativeness.
