Szczegóły publikacji
Opis bibliograficzny
Marketing research project to study the attitudes and preferences of travelers towards an innovative mode of transport in Poland / Ewa PRYMON-RYŚ // W: Proceedings of the 41st International Business Information Management Association conference (IBIMA) [Dokument elektroniczny] : 26-27 June 2023, Granada, Spain : 2025 vision to sustain economic development / ed. Khalid S. Soliman. — Wersja do Windows. — Dane tekstowe. — [Norristown] : International Business Information Management Association (IBIMA), cop. 2023. — (Proceedings of the... International Business Information Management Association Conference ; ISSN 2767-9640). — S. 29–35. — Wymagania systemowe: Adobe Reader. — Tryb dostępu: https://s.agh.edu.pl/laQ6H [2023-10-10]. — Bibliogr. s. 34–35, Abstr.
Autor
Słowa kluczowe
Dane bibliometryczne
| ID BaDAP | 149383 |
|---|---|
| Data dodania do BaDAP | 2023-10-27 |
| Rok publikacji | 2023 |
| Typ publikacji | materiały konferencyjne (aut.) |
| Otwarty dostęp |  |
| Konferencja | International Business Information Management 2023 |
| Czasopismo/seria | Proceedings of the... International Business Information Management Association Conference |
Abstract
The article presents the assumptions and process of marketing research conducted by the Hyperloop Consortium as part of a project to assess the social, legal, economic and technological possibilities and limitations of implementing vacuum rail technology in Poland. Vacuum rail is perceived as a very innovative, future-oriented, energy- and time-saving transport solution, which is being researched in many countries. The growing number of scientific publications on Hyperloop demonstrates the importance of research on the concept, although most of them focus on technical and design aspects. The research described in this article is a pioneering study that combined an evaluation of social acceptance of the concept, passenger attitudes, concerns and perceived risks, and their experience of simulated Hyperloop ride. The quantitative and qualitative research was followed by experiments using a virtual reality-based transport module simulator. The experimental procedure included: video presentation, a few-minute VR ride accompanied by psycho-physiological measurements and a questionnaire survey. The next phase of the research procedure (with corresponding stages) included tests using a mechanical simulator of the vacuum rail passenger module. The results of the survey verified the initial assumptions of the project and provided important information on the conditions of vacuum rail travel, the equipment of the passenger modules, the accepted price level and the solutions expected or suggested by the passengers. The positive reception of vacuum rail technology by potential Hyperloop passengers indicates a very positive attitude towards this innovative mode of transport and optimistic assumptions about the possibility of implementing this solution in Poland.
