Szczegóły publikacji
Opis bibliograficzny
New forms of education in promotion of industrial tourism on the example of the educational path “Świętokrzyskie in the footsteps of Stanisław Staszic” / Katarzyna STYK, Paweł BOGACZ // W: Knowledge, technology and society : AGH ISC 2018 : monograph / sci. ed. Katarzyna Styszko, Paweł Bogacz. — Kraków : Wydawnictwa AGH, 2020. — Publikacja zawiera materiały z konferencji: AGH International Student Conference: knowledge, technology and society (AGH ISC) : 10–12 October 2018, Kraków. — ISBN: 978-83-66364-51-6. — S. 53–65. — Bibliogr. s. 64–65, Abstr.
Autorzy (2)
Słowa kluczowe
Dane bibliometryczne
| ID BaDAP | 130512 |
|---|---|
| Data dodania do BaDAP | 2020-10-05 |
| Rok publikacji | 2020 |
| Typ publikacji | fragment monografii pokonferencyjnej |
| Otwarty dostęp |  |
| Wydawca | Akademia Górniczo-Hutnicza im. Stanisława Staszica w Krakowie |
Abstract
The world is changing, the media also. In recent years, a publicity activities give a key rule in sphere of building a good image. From the beginning of the 21st century we can observe an increased meaning of industrial tourism – both around the world and in Poland. With reference to this the concept and tools of marketing for this field of tourism have also developed significantly. So the following also appeared: How to get to a customer? Is it better to choose a traditional way – tourist guide or maybe a field game in form of a mobile app? What should we choose depending on the age diversity of the participants? What knowledge can we pass via mobile app? How to prepare an interesting tourist guide? And finally, how to promote these media in order to reach a wide audience? In this paper, you will find answers for these and many other questions about promotion of industrial tourism in the 21st century. The answers were prepared based on the original industrial tourism project entitled “In the footsteps of Stanisław Staszic”.
