Szczegóły publikacji
Opis bibliograficzny
Click-fraud detection for online advertising / Roman WIATR, Vladyslav Lyutenko, Miłosz Demczuk, Renata SŁOTA, Jacek KITOWSKI // W: Parallel Processing and Applied Mathematics : 13th international conference, PPAM 2019 : Białystok, Poland, September 8–11, 2019 : revised selected papers, Pt. 1 / eds. Roman Wyrzykowski [et al.]. — Cham : Springer Nature Switzerland, cop. 2020. — (Lecture Notes in Computer Science ; ISSN 0302-9743 ; LNCS 12043. Theoretical Computer Science and General Issues ; ISSN 0302-9743). — ISBN: 978-3-030-43228-7; e-ISBN: 978-3-030-43229-4. — S. 261–271. — Bibliogr. s. 270–271, Abstr. — Publikacja dostępna online od: 2020-03-19. — R. Wiatr - pierwsza afiliacja: Codewise, Cracow ; J. Kitowski - dod. afiliacja: ACK Cyfronet AGH
Autorzy (5)
- AGHWiatr Roman
- Lyutenko Vladyslav
- Demczuk Miłosz
- AGHSłota Renata
- AGHKitowski Jacek
Słowa kluczowe
Dane bibliometryczne
| ID BaDAP | 128261 |
|---|---|
| Data dodania do BaDAP | 2020-04-20 |
| Tekst źródłowy | URL |
| DOI | 10.1007/978-3-030-43229-4_23 |
| Rok publikacji | 2020 |
| Typ publikacji | materiały konferencyjne (aut.) |
| Otwarty dostęp |  |
| Wydawca | Springer |
| Konferencja | Parallel Processing and Applied Mathematics : 13th International Conference |
| Czasopisma/serie | Theoretical Computer Science and General Issues, Lecture Notes in Computer Science |
Abstract
In affiliate marketing, an affiliate offers to handle the marketing effort selling products of other companies. Click-fraud is damaging to affiliate marketers as they increase the cost of internet traffic. There is a need for a solution that has an economic incentive to protect marketers while providing them with data they need to reason about the traffic quality. In our solution, we propose a set of interpretable flags explainable ones to describe the traffic. Given the different needs of marketers, differences in traffic quality across campaigns and the noisy nature of internet traffic, we propose the use of equality testing of two proportions to highlight flags which are important in certain situations. We present measurements of real-world traffic using these flags.