Szczegóły publikacji
Opis bibliograficzny
Content communication in building brand image via social media - case study / Beata TARCZYDŁO // W: Economic and social development [Dokument elektroniczny] : 37th international scientific conference on Economic and social development – ”Socio Economic Problems of Sustainable Development” : Baku, 14–15 February 2019 : book of proceedings / eds. Muslim Ibrahimov, Ana Aleksic, Darko Dukic. — Wersja do Windows. — Dane tekstowe. — Varazdin : Varazdin Development and Entrepreneurship Agency, [etc.], cop. 2019. — (Economic and social development (Book of proceedings. Online) ; ISSN 1849-7535). — e-ISBN: 9771849753006. — S. 1337–1344. — Wymagania systemowe: Adobe Reader. — Tryb dostępu: http://www.esd-conference.com/upload/book_of_proceedings/Book... [2019-02-25]. — Bibliogr. s. 1343–1344, Abstr. — Dod. abstrakt w: http://www.esd-conference.com/upload/book_of_abstracts/Book_of_Abstracts_esdBaku2019_Online.pdf. — W bazie Web of Science zakres stron: 1338–1345
Autor
Słowa kluczowe
Dane bibliometryczne
| ID BaDAP | 120393 |
|---|---|
| Data dodania do BaDAP | 2019-03-13 |
| Rok publikacji | 2019 |
| Typ publikacji | materiały konferencyjne (aut.) |
| Otwarty dostęp |  |
| Konferencja | Economic and social development |
| Czasopismo/seria | Economic and social development (Book of proceedings. Online) |
Abstract
The aim of this article was to determine the place and significance of the content communication in building the right brand image using social media. The following thesis was taken into consideration: in the days of IT development the decisive role in building the right brand image on the Internet is played by methodical publishing of attractive and useful content asamanifestationofcontentmarketingofthebrand.Startingfromthedefinition,the instrumentariumandthestrategyofapplyingthecontentcommunication,thefollowing conceptsweredescribed:thebrandimageandfundamentsofitsbuilding.The theoretical deliberationsweresupportedbytheresultsoftheauthor'sownresearchbasedon thestudy case method. In the consequence, the comprehensive application of the varied forms of content communication via social media for the Rimmel brand was presented in this article. It is to help to enhance the unique image of the examined brand, to contribute to build its community and to bring measurable results in such a competitive branch as thecosmetics is.
